Is Your Look Killing Your Brand?

How many times have you gone to a networking event and wondered why some people bothered showing up. I know, it’s often early in the morning but seriously, if you can’t take time to dress appropriately, put on some makeup and brush your hair why go at all? If you are lucky there will be people at the event that you have never met before. Great opportunity? Maybe.

Read More

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

How to Build an Engaged Audience with Radical Authenticity

We, humans, are taking back control of our purchasing power and making conscious decisions about who we do and don’t do business with. We’re all doing it. Whether you want to support the smaller business, the more holistic one, or the one that’s more ethical or in-tune with your needs. We’re not just paying for anything anymore. We’re thinking about it.

Read More

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

The Secret to Attracting Your Ideal Client

After having an intimate conversation over coffee with a friend, she shared a little secret with me which was a healthy perspective that never crossed my mind. It’s as if a light went off in my head. She shared her perspective so passionately which spoke volumes.

Read More

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

Like It Or Not, Donald Trump Has a Strong Personal Brand

Donald Trump Has a Strong Personal Brand

Donald Trump Has a Strong Personal Brand

LIKE IT OR NOT, DONALD TRUMP HAS A STRONG PERSONAL BRAND

Article By: Gail Shapiro
Photo Credit: Dasha + Mari

By definition Donald Trump is a true example of a brand with a Charismatic Imprint.

Definition of Charismatic Imprint:

“A memorable impression created when personality, substance and antics result in popularity.” 

Just because he has one doesn’t mean everyone has to like it.  But that’s the point.  He tells it like he sees it.  There is no doubt about where he stands on issues.  Just ask and he’s happy to tell you.  He is truly authentic – no pretense.  Nothing is sugar coated.  The result?  You either love him or hate him.  

Let’s start with his Personality:  

No question he’s out there.  He puts people down.  He has no filter.  Nothing is off base with him.   Sometimes he comes across as a spoiled child, other times a bully.  Occasionally he engages in serious conversation about very real issues.  When a heckler showed up at one of his rallies he called for security to “get the baby out of here” and told the heckler to “go home to your mommy”.  Really?  This is the language of a presidential candidate?  But hey…some of you love the guy.   

His first wife Ivanka referred to him as “The Donald”.  There is truly no one like him.  He’s a stand out.  The one and only Donald Trump.

Substance:
He is successful in business.  I know everyone is quick to point to his failures but it’s fair to say that most successful people have experienced some form of failure during their career.  Bottom line is he has had more successes than failures.

When it comes to political issues he has solutions.  Does everyone agree with them?  Likely not but then when has any leader had all the solutions for all problems and without opposition.  

Antics:
Here’s where he shines.  He is animated.  He’s loud. He says and does things you remember him for, whether favorably or not.

I’m Canadian.  I don’t get to vote for or against him so my opinion doesn’t really matter.  I must say though that when it comes to The Donald everyone who has ever heard of him will either love him or hate him.  They will all have an opinion.  Most people know who he is and are not likely to forget him any time soon.

His followers are not sitting on the fence.  At the time I am writing this article it would appear that his stalkers just can’t get enough of him.  He keeps on winning.  Today he has no competition left in his race for party leadership.  He doesn’t fit the mold of a typical politician.  He doesn’t present himself as polished, sophisticated, conservative.  I can’t recall ever seeing him wear a striped tie.  He bucks the trend and it would appear that that’s what people want today.  Take our last Canadian election as an example.  We now have an inexperienced leader who wants to raise our sales tax to help offset his spending.  All in the name of change.  

Donald has chosen his niche; Americans who are tired of the “same old”.  

His message is clear:  Let’s make America great again.  Let’s bring jobs back to the citizens of the United States.  Who wouldn’t want that?

Whether The Donald becomes President of the United States remains to be seen but one thing is certain…this is a political race most Americans will remember for a lifetime.  Why?  Because of Donald Trump’s brand and it’s Charismatic Imprint!

P.S.  There is no political comment intended in this article, simply an observation of one candidate’s brand.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

1 Comment
Share

How to Convert Your Food Business from Hobby to Cash

How to Convert Your Food Business From Hobby to Cash

How to Convert Your Food Business From Hobby to Cash

HOW TO CONVERT YOUR FOOD BUSINESS FROM HOBBY TO CASH

Article by Marlo Wright
Photo Credit: Ella Suihko
Magazine: Issue #12

If you’re like most people, then you love amazing food! If you’re like some people then you love cooking good food. If you’re like a small amount of people, you have the unique skill and flair to cook really well -- enough for your friends and family to say things like, “Girl, you should sell these/this!” Perhaps you should be selling your famous grandmother’s cake recipe. You might be able to make a little extra money and even turn it into something more, but is it really worth it? 

Here are a few things to consider before you take the Food Business plunge:

#1 Costs

Is it going to be profitable! How do you allocate for all the costs that go into making/baking/cooking/cleaning, etc.? 

#2 Is it unique?

People are searching for something different and delicious!

#3 Is it something people want?

Your friends and family are one thing - bias. Test it out gently with total strangers!

#4 What’s the story?

Facts tell, stories sell! People connect with products because of the amazing stories behind them. 

#5 Labor Intensive

Food prep takes a lot of time on your feet and is “back breaking” work. Consider the change of pace from what you’re currently doing. 

#6 Cottage Laws

Is it best to use these laws as a first step? 

Amazing food-preneuer opportunities could add to your household, or allow you to leave your full-time job. There’s always room for something new! Local Craft Food Products are in demand as the shift to eating local is encouraged from every platform. It encourages stimulation in local economy and introduces community building. If you have a Craft Food Product that you’d like to develop or scale up, there’s no better time than now!

It might be your time to get in the kitchen and get cooking! 

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

How to Find the Gold in your Story

PERSONAL BRANDING: FINDING THE GOLD IN YOUR STORY

Finding The Gold In Your Story

Finding The Gold In Your Story

Article by Denita Austin
Photo Credit: Halley Elefante
Magazine: Issue #36

Most of us are not comfortable with sharing our story with the world. We may feel embarrassed about sharing our truth or we may think that our story isn’t that great. Trust me, I’ve been there and it’s not a good feeling, so I highly recommend getting off that train ride right now. What do I mean by the gold in your story? Your story is unique simply because you are. No one has experienced your journey quite like you and no one can share their story the way you do.

The power of story is absolutely incredible. I have always been fascinated and inspired by people's stories from all walks of life. I strongly believe that when we take the time to listen to someone's story, it allows us to understand each other on a higher level. One story can transform someone's life and encourage them to speak their truth. A heartfelt story creates a space to communicate and empathize with an open heart. Would you agree?

Finding the gold in your story isn’t hard. The gold in your story is the emotion behind your experience. No one is going to share your personal story the way that you do.

Here are the questions that will start those creative juices flowing.
:: What is your story?
:: What was your child hood like?
:: What past memory are you holding on to and why?
:: What have you learned from your most memorable experience?
:: How can your story inspire someone else?

Depending on our upbringing, this will determine how we view the world and how we communicate with others. Keep in mind, we all have different backgrounds and experiences, so we can’t assume that someone is aware of how we may view a situation. This is why it’s super important to share your story. I remember going out with a group of friends one day to a lovely restaurant. I was super excited about it. It was an opportunity to bond, share and connect. I’m all for that every chance I get. This is a prime example of why I enjoy personal connections. We learn so many extraordinary things about each other and my personal story highlights my journey of connecting with others. More about that later… Everyone at the restaurant had this perception of me before they even took the time to connect with me. This is what they shared after we broke the ice in conversation. I’m sure you have experienced the same thing. Let’s just say by the end of the night, their perception changed only because they took the time to listen to my story of who I am, what I stand for and how I grew up. 

Stories are golden simply because they inspire and transform lives every single day. When was the last time you shared your story or allowed someone to share theirs? I encourage you to do this the next time bonding is on your agenda for the day. 

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

The Secret Wisdom of a Flow Creative

The Secret Wisdom of a Flow Creative

The Secret Wisdom of a Flow Creative

THE SECRET WISDOM
OF A FLOW CREATIVE

Article by Jennifer Nesbit Holt
Photo Credit: Dasha & Mari
Magazine: Issue #28

The words 'collective consciousness' come to mind when I think about the definition of a Flow Creative. But not in the way you think. A true artist embodies the ability to observe the world and collect a lifetime of data to skillfully see the relations and inner workings of life itself. As creativity pushes you further and further out of the confines of social rules and acceptance, you gain a balanced wisdom and inner knowingness.

Creativity might require a new way of looking at things but don't let times of challenge fool you. You are still a mighty source of creative flow and a true visionary.

So what is a Flow Creative?  

A Flow Creative is someone who wisely accepts an evolution of her life-cycles of creativity, as well as the dedication and persistence of the process itself. Revision, repetition and iteration (Returning time and time again to the creative process to birth a final truth).

Being a Flow Creative means that you create for your message, for your mission.

...and it means being able to find the flow in every second with an endless supply of insatiable curiosity to create.

It's creating pieces of art that has immeasurable and infinite value and energy.

It's being unforgettable when you confidently show up to the world, creating in a way that transforms you and those around you from the inside, out.

Embarking on a quest for artistic freedom is not without sacrifice, but it is in those impermanent, fleeting times your process is preserved and captured taking an, otherwise, intangible idea into a collective reality. More and more wisdom is gained and the bridge between life and art is built. As hard as it is to digest, disturbance is essential to your process. Transformation cannot be planned, yet an acceptance of a breakdown of ideas (and maybe even your psyche) is crucial to producing. These are the times we feel blocked or broken and fearful of our existence as an artist. 

The secret is to ride out the feelings and not abandon the work. Although potentially shattered, remember to continue the simple interplay of your materials, your space and your inner artist. Disequilibrium is just as cyclical as equilibrium, look deeper to discover the courage to continue.

Healing power resides in your art. Your creativity is the source of a therapeutic imagination for the creator, as well as the recipient. You are a Flow Creative!

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

Let's Get Uncomfortable, Embrace Change & Become a Business Trendsetter®

Let's Get Uncomfortable, Embrace Change & Become a Business Trendsetter®

Let's Get Uncomfortable, Embrace Change & Become a Business Trendsetter®

LET'S GET UNCOMFORTABLE,
EMBRACE CHANGE &
BECOME A BUSINESS TRENDSETTER®

Article by Tamisha Ford
Photo Credit: Fabiola Zamora
Magazine: Issue #24

I talk a lot about individuality because I love self-expression. I spent over a year mentoring, teaching, and interacting with just introverted people and clients before re-branding my business. 

One of the things I learned during that time was that our (yours and my) individualistic natures are extremely paradoxical. 

On one hand, we want to be seen. We want our work to be known by all that need it, we want to serve in our highest capacity, and we want visibility and confirmation that we’re actually helping someone. 

On the other hand, we want to retain our ideas and keep them close because we live in an age where it’s too easy for them to be stolen. Guarding our intellectual property as business artists has become a prime investment of time and mind share. 

How do we express our individualistic ideas and natures and simultaneously reserve our right to keep them close and original?

I’m here to bring clarity to this question for you as you express yourself through your business. 

1| Recognize the Spiritual Space You Create Within

There is an element of space you create within that no one else can. It’s a unique combination of discipline you’ve ascribed to, time it takes you to complete a task, creativity, experiences, and vision. 

That specified equation is not able to be duplicated in any sphere. Someone else may identify with it, but your energy of creativity belongs solely to you. When you really learn this, no one can do or say anything to compromise that space, and your individuality gets liberated in amazing ways. 

2| Embrace the Power of the Capacity for Change

Even if someone wants to copy every single thing you’re doing in your business, eventually they will tire of following the visionary instead of being the visionary. 

I always give people the benefit of the doubt that they really do likely want to be a leader in their niche, they just may not have figured out how to do it in their own expressive voice yet. 

So their best bet (in their mind) is to follow what someone else is doing to the letter because they think it will also work for them (see #1). 

What this means for you and I is that we have to always be leading and embracing change. Consistently looking for new ways to serve keeps your business fresh and on target to be a Business Trendsetter®, as Angel calls it (which I love). 

Embracing changes in your business and understanding your why behind those changes is the understanding that fuels your individualistic creative space and keeps you in a leadership role.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.