The ABCs of Embracing Your Unique Business Culture

THE ABCs OF EMBRACING YOUR
UNIQUE BUSINESS CULTURE

Article by Darlene Dunn
Photo Credit: Dasha & Mari
Magazine: Issue #31

The ABCs of Embracing Your Unique Business Culture

The ABCs of Embracing Your Unique Business Culture

Too often we, as entrepreneurs, try to mimic or model our unique business after another business we have observed. This practice is definitely not conducive to stepping into your own unique purpose. We need to be careful about trying to mimic others because, inevitably, it cause us to fail or at least have major setbacks.  

We are ALL unique!!!

Here are a few key points to help you embrace YOUR unique business culture:

A: Attitude - As an entrepreneur you obviously have a winner’s attitude. Embrace it, use it. An attitude of success and excellence will go far in developing your business culture. Keep your attitude in check- be sure you maintain a positive, move-it forward attitude.

B: Belief - Believe in yourself. This is an area many entrepreneurs struggle with. You want your business to succeed but you often question yourself and hold yourself back. When you believe in yourself, it shows. This belief is evident to others and is a vital part of establishing your business culture.

C: Commitment - Commit to your business endeavor. Don’t do it half-assed. Be known for your commitment- to yourself, to your business and to your customers/clients.  

D: Dare - Dare to be you!! This is what makes YOU you! It is your uniqueness that will attract the clients/customers that you are meant to have. This daring to show and to be authentic will set you apart in the business world! 

E: Embrace - Embrace your uniqueness and show the world through your Attitude, your Belief, you Commitment and your Daring!  

These five areas will aid you in establishing yourself as a force to be reckoned with in whatever industry you choose for your business to serve.  

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

A Business Culture of Your Dreams

Business Culture of Your Dreams

Business Culture of Your Dreams

A BUSINESS CULTURE OF YOUR DREAMS

Article by Denita Austin
Photo Credit: Dasha & Mari
Magazine: Issue #31

Instead of looking for what you want, create it. I am a strong believer of creating your own rules, ideas and concepts. Why not? Creativity is everything! Some of us have spent years trying to find the perfect group, tribe, or culture that resonate with our souls. The perfect group that understands our rhythm and flow or should I say, speaks our language. Instead of chasing, or sitting back wanting and dreaming, create a culture of your own for your brand and business. A culture that will empower people to have more freedom within themselves.

Creating solutions instead of problems. 

As an entrepreneur, there is nothing sweeter than having the freedom to create. When building your empire, it’s not about micromanaging. It’s simply about encouraging and building a team who will be more involved in the brand itself by having the ability to create speak and create freely. The more freedom individuals have to take on tasks and create their own solutions, the more they feel connecting to a culture that they can believe in. 
Creating a culture that will include a communication style based on mutual respect. With a well-designed structure, we all can create magic within our assignments and contribution to the overall vision. 

My passion with any project would be increasing team ownership and empowerment. I thrive off teams who are free to apply judgment to situations that fall outside your traditional rule of thumb. Although I promote creativity and freedom, this also requires balance. We do not want to leave the team unclear about taking ownership.

Five Steps to Creating your dream business Culture 

1 :: Be a Leader   
Lead by example of course. The more you speak on your vision, you will become closer to your reality.

2 :: Become your vision
Everyone is looking to you for guidance so with that being said stand in your truth and become your vision.

4 :: Learn Balance
If you want your business to thrive, you must find balance in order to succeed. Example: Inquire about how much fun your team has while working with you. A rating system would be ideal!  When you’re able to track this information, you can talk about what to do to improve going forward.  Note: This is great for clients as well. 

5 :: Token of Appreciation
A common problem in every business is showing appreciation. Verbal or Tangible! In some cases, the issue is just an absence of acknowledgement. Take the time to acknowledge those who support you and dedicate their time to the vision. 

Remember, it’s about how well our words match our deeds. Thanks for taking the time to connect with me.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

The Secret to Finding the Best Mentor

THE SECRET TO FINDING THE BEST MENTOR
{The Ultimate Success Strategies}

Article by Marinna Rose
Photo Credit: Dasha & Mari
Magazine: Issue #30

The Secret To Finding The Best Mentor

The Secret To Finding The Best Mentor

If you have read the book “Think and Grow Rich” by Napoleon Hill, then you know the importance he places on mentoring. Napoleon’s conclusion was that, if you want to grow beyond where you are presently in any area of your life, mentoring is a must to proceed in a timely fashion. 

I cannot stress enough to you how important mentorship is. Once I made the decision to take action and hire a mentor, my life changed tremendously, as if all-of-a-sudden I was in the flow with the Universe for the first time; we were in sync and synchronicities became a norm in my life…Keep reading if you want the secret, it’s not all about the mentor…  

There are many factors that Napoleon mentions on importance of mentorship, but I want to address the top 3 Success Strategies:

Success Strategy 1| Always Listen to your IGS
IGS stands for Internal Guidance System. Simply put, your gut instinct or your intuition. This needs to become your #1 mentor before any other mentor in your life. Being able to respect your mentor’s teachings, yet being able to discern what is best for you in the end. Using your IGS is imperative to your success and moving forward. Being able to tap into this innate knowledge of your soul is one of the more important strategies you should use in everything you do.

Success Strategy 2| Hire a Mentor that Values Himself or Herself
Remember you are hiring a mentor to emulate their energy, their values, and their genius. If your mentor is not currently valuing himself or herself by asking what they are worth, then how do you expect to ask for what you are worth? If the person that is guiding you has a hard time doing it, then you might want to ask yourself if they are the right mentor for you. 

There are a lot of mentors that are still having a hard time valuing themselves and what they have to offer. This becomes contagious and you may find it hard to value yourself or your work for your mentor will be guiding you from a place of lack. 

When you are unable to see your worth than the world does not see it either. 

Hire someone that has a good sense of value, self love and self-worth. You can always learn other pieces you need from others, but this one is something that can not be learned it has to be cracked open and only a great mentor can guide your inner self-worth out to shine to the world. After that everything starts falling into place.

Success Strategy 3| Making Authenticity your Mantra
There are a lot of mentors out there that are not authentic. They may put on a face that they are at first, until you find out that their whole program was someone else’s, just tweaked to use as their own. 

Do your research on the mentors you want to work with. Start with connecting to your own IGS and see what it tells you- you know your first instinct is usually correct. When you feel that uneasy feeling when someone talks about something… This is your IGS in overdrive screaming run the other way!

Authenticity is key. This will be the key to your own success in life and business and it is key in finding the perfect mentor.

When they are not connecting with you at your level and come off as too perfect, they are inauthentic. They are not confident in what they do, so they can’t be authentic. When a mentor is confident in who they are and what they do there is no need for them to be inauthentic. They simply know that by being their authentic true selves, what needs to be said and created will be.

As you can see, these 3 Success Strategies are not just for hiring a mentor, they are also success strategies to live by on a daily basis. 

I want to leave you with one last thought… You are the best mentor that money can by. You know your needs better than anyone else, no matter their education or experience. Always trust your IGS, but be open to mentorship, for it is a must to take you beyond your comfort zone- and this is where the magic happens!

Here’s to YOU, the best mentor you can find and being open to the magic of what unfolds by working with the right mentor.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

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3 Marketing Mistakes Made by the Multi-Talented Entrepreneurs

3 MARKETING MISTAKES MADE BY
THE MULTI-TALENTED ENTREPRENEURS

Article by Ling Wong
Photo Credit: Dasha & Mari
Magazine: Issue #30

3 Marketing Mistakes Made By The Multi-Talented Entrepreneurs

3 Marketing Mistakes Made By The Multi-Talented Entrepreneurs

The multi-passionate, multi-talented entrepreneurs often have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results.

They face a unique set of challenges, which leads to 3 common mistakes they tend to make in marketing their businesses:

Mistake 1 :: Lack Cohesive Message

For those creative spirits, they are bursting with new ideas all the time. They are always learning and improving themselves, adding new skills and tools to their arsenal. All of these are great – when new ideas, skills, tools and experiences come together, alchemy and magic happens. However, if they don’t have a way to communicate all these with a cohesive message, they often appear like a Jack-of-all-trades. When they lack focus about their expertise and niche, they have a tendency to go on and on and on when talking about what they do for their clients… until their readers/audience/potential clients just glaze over.

Fix it :: Find the golden thread that ties all your conviction, superpowers, passions, talents, experience and skills so you can weave them into ONE cohesive message that is unique to YOU. Side effect – you will stand out and make competition a non-issue.

Mistake 2 :: Failure To Connect

Many clients I work with do really well when they are making connections in person. However, when it comes to written marketing materials, they hit a wall. Their copy and content not only fail to make a meaningful connection with their ideal clients, but also miss the mark in connecting THEM with their life’s work. When they say those “marketing communication” out loud (e.g. an “elevator pitch” kind of thing), they don’t feel connected with the words. The communications do not strike a cord for THEM, resulting in misaligned energy, and lack of excitement that do not serve in attracting ideal clients.

Instead, they constantly worry if they are “saying it right,” putting a break on fully expressing their personality and conviction.

Moreover, they have taken trainings and programs, and sitting on a bunch of templates and checklists that led them to using generic words too superficial to connect with their audience personally and emotionally. They stifled their own voice, trying to sound “right.” They use buzzwords or jargons that are devoid of meaning and make them sound like everyone else. They stuff themselves into the copywriting box because of their fears of not being good enough, of being criticized/judged (which leads to conformity) and that of missing out.

Fix it :: Get personal, get emotional.
Find the words that make YOU tick. Get into the psyche of your ideal clients to understand what they need to know in order to work with you.


Mistake 3 :: A Me-Too Marketing Plan

We take trainings and programs with the good intention to further our businesses. But so often we grab a strategy here and a tactic there, then string them together without considering how they come together holistically and synergistically so they talk to each other and put us in the best light possible. Even worse, we sound like a schizo from one platform to the next. As a result, I see many coaches doing a lot of busywork and chasing bright shiny objects… wasting time, energy and money.

They got themselves into marketing activities that don’t tap into their genius, or executing tactics that don’t resonate with their value. The misaligned energy behind the actions is not attractive to clients, and the fact that they are dragging their feet just sour the whole perception about marketing.

Fix it :: Having a plan is good for business.
Instead of getting caught in the “how it should look like,” consider how your plan is going help YOU cut the busywork and do want truly matters.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

The 5 Hidden Things that Separate Dreamers from Doers

THE 5 HIDDEN THINGS THAT
SEPARATE DREAMERS FROM DOERS 

5 Hidden Things that Separate Dreamers from Doers

5 Hidden Things that Separate Dreamers from Doers

Article by Nikka Karli Salifu
Photo Credit: Hailley Howard
Magazine: Issue #29

Have you ever defined yourself as a dreamer? Maybe you love using the hashtag #dreamchaser in conjunction with things like #bosslady and #goaldigger? Perhaps you’ve secretly started to wonder why you can’t seem to create the success in your business and life that you oh-so-desperately desire.
I get it. Really, I do. Up until recently, I was living in the same dreamland. I was living the life of a Dreamer rather than a Doer. And you might be, too.

Want to know if you need to overhaul your mindset (and your hashtag game)? Read on for 5 shifts that just might change your life…
 

1 :: Dreamers spend their time dreaming. Doers spend their time doing.
Dreaming is awesome, but if you ever want to turn your dreams into reality you’re going to need to start taking action. Keeping your head in the clouds means your dreams have no roots, no foundation… Which means no progress.


Action begets more action. And action is what it takes to go from leaving a legacy of “she was such a dreamer” to “she helped change the world”. Which legacy do you want to be known for? And what are you willing to do about it? (Like, right now.)

2 :: Dreamers are always “waiting”. Doers are always moving.
If you spend your life in a holding pattern, you will never get anywhere. Your dreams will turn to dust and wither away within your soul as unrealized flights of fancy.

There is no “great moment” that needs to happen before you can act. Neither is there some magical being of light coming to tell you to that now is the time to move forward.

Hire coaches, work with healers, do your spiritual work. But, don’t wait for someone else to make your dreams happen. They are YOUR DREAMS and you alone can create the momentum necessary to bring them to fruition.

3 :: Dreamers take 1 step forward and 3 steps backward. Doers consistently move forward.
Dreamers like to dip their toes in the water. They like to see if something might work out. They like to “try”.

Doers get things done. Doers make a decision and commit to its outcome (whether or not it is the outcome they expected). The difference here is consistency. When you “try” something out and then stop (guilty, party of 1 over here!), you are actually taking your progress and tearing it to shreds. Any traction you’ve gained? You lose it (and then some) when you give up and start backpedaling into your doubts and fear of success.  

Doers go all in. What about you? Ask yourself when you last decided on a course of action in your life and business and saw it all the way through. Go ahead. We’ll wait… NOT!!!! Because Doers don’t waste their time waiting! (You might need to go back and re-read #2 again if you really thought we were going to wait. Just sayin’…)

4 :: Dreamers think they need perfection. Doers live in the space of imperfect action.
Oh, the sticky mire of perfectionism. Ever been there? This is one of the most crippling beliefs for anyone who has big dreams. The need to have everything be perfect before taking action is just another tricky form of Resistance (need a review on Resistance? Head over here and soak up some wicked knowledge).

If you always need things to be perfect before you act, you will be waiting forever.
Can your dreams wait forever? Didn’t think so.

5 :: Dreamers allow themselves to be sidelined by failure. Doers understand that failure is a necessary for success.
Ah… Failure. It has taken out many a would-be visionary and relegated them to annals of mediocrity time and time again.

If you want to be different- if you ever want to become extraordinary- you must accept failure. Embrace failure. Seek out failure. Because failure means you are taking action. It means you are being consistent and going all in on your dreams. It means that you are truly alive.

You must not stay hidden in the shadows of life for fear of what will happen when you step into the light. For fear of someone seeing you for who you truly are.
Remember, failure does not mean you have failed forever. Unless you succumb to that instance of failure. Unless you refuse to get back up again.

The finest visionaries, minds, and artists have seen more failure than most people could ever imagine. And, they asked for it. They craved it. Because they knew it meant that they were putting themselves out there, in all their glory and imperfection. They knew that massive amounts of failure are required to reach greatness. And they wanted to be great more than they feared temporary failures.

So, you must ask yourself which you fear most. Failure? Or dying with your dreams unrealized inside of you? If you answered the latter, it is time for you to become something you may have never been before. Something scary. Vulnerable. Awe-inspiring.

It is time, Love, for you to become a Doer.

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

Putting Your Plans Into Action in 3 Steps!

Putting Your Plans Into Action in 3 Steps!

Putting Your Plans Into Action in 3 Steps!

PUTTING YOUR PLANS INTO ACTION IN 3 STEPS!

Article by Darlene Dunn
Photo Credit: Hailley Howard
Magazine: Issue #29

You have been in ‘planning’ mode for what seems like forever. You are ready- ready to move. So what do you do----you ROCK-it!!!

Realize it is up to you :: Take that step of faith. Put the foot on the gas and engage. You have your ideas, your plan, you have everything you need, just flip the switch! Find an accountability partner to help you keep moving.

Open your computer :: If you are not fully engaged on Google +, Instagram, Twitter, LinkedIn, Pinterest and Facebook- now is the time to spruce up your profile and start building excitement  over your brand! Need some help, check out some awesome courses that are offered at HolisticFashionista.com. Check out- “How to use Pinterest to get in front of a 6-figure audience.

Count your blessings :: And then count your money!! Stay positive and stay engaged and the money will come.

Keep your vision in front of you, adjust as necessary but stay excited and stay moving. It is a-ok to make a mistake, most successful business owners have made and learned from more than a few. 

Go ahead, you have it in you. Stop sitting there wondering if now is time, stop sitting there thinking –‘I need to get it just right’. Stop sitting and ROCK-it!!!!

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.