We always want to belong, and to something greater than ourselves. Family. Community. A dogma that brings us to others and, in turn, closer to the reason for being. But when life and its daily events get in the way, our sense of composure can get derailed; and we can forget the real reasons for being here.
Read MoreGot the Great American Novel in you? Many do! Getting that story to page is most of the battle, especially now in this day and age of the more instant gratification ‘writing’ we do in the form of texting, messengering, Facebooking, tweeting and so forth.
Read MoreWhen promoting on Instagram (“IG” as it’s commonly known), try this on for size: no man is an island and when utilizing the tool to its fullest, it just might take a village. Learn how to work IG with other small businesses in your locale, niche or cybersphere!
Read MoreHome is where the heart is but it is also an oasis for the possibilities; feeling “at home” makes it easier to fulfill our life’s dreams and purpose. Well, let’s see what astrocartography has to offer
Read MoreThe hardest part of running your own small business is when a customer presents you, the sole proprietor, with a problem to resolve and a challenging attitude. They’re dissatisfied maybe. They’re frustrated with how something didn’t turn out as anticipated. Hard to know how to respond to that energetically, unsettling even. But got to you must to serve your customer’s needs.
Read MoreLooking around it would seem that promoting a business or service on the interwebbies isn’t so tricky. Point. Shoot. Post a pic to IG or FB. Easy. Is it effective? Definitely for the quick news cycle and certainly to those within the small biz entrepreneur’s reach, i.e. followers and friends of followers. But there’s more to it.
Read MoreAnd so you post on Instagram (“IG” as it’s known). You’ve been told that it’s the way to get the word out to the masses more personally and visually. It’s the modern day business card and press release all rolled into one. AND it can make what you have to offer visible to 700 million active users on IG every month. But you post a picture of the new tapas at your restaurant or your special handmade Valentines Day teddy bears … and then…
Read MoreSo many are on Instagram, “IG” as it’s commonly known. Their reasons for being on it are about the same as any other form of social media, really - to share and connect. By posting a pic on IG you are keeping in touch with friends, family, colleagues, but if you’re a business, you could doing a little more with it.
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