Looking around it would seem that promoting a business or service on the interwebbies isn’t so tricky. Point. Shoot. Post a pic to IG or FB. Easy. Is it effective? Definitely for the quick news cycle and certainly to those within the small biz entrepreneur’s reach, i.e. followers and friends of followers. But there’s more to it if you’re going to distinguish yourself from competitors and, for long-term growth, attract the success that will make you happiest.
Share your passion for what you do. Passion is intimate, exciting and personal… and it’s energizing and infectious.
1 // First and foremost, all posts on social media are branding. Doesn’t matter whether a business, product or service, or a picture of the beloved cat curled up on the office printer or the amazing balayage highlights you gave a hair client - there’s a story being told, one picture/post at a time. The consistency is the branding.
2 // Select material that showcases your passion for what you do and why you keep at it. This lust for life is the seductive Scheherazade that attracts your intended base to your small business not the COME IN ALL COLORS ONE SIZE FITS ALL 50% OFF FREE SHIPPING BUY IT NOW hawking for $ales.
3 // Yes, yes, we are in business to make money but the small biz entrepreneur begins first with a notion. The vision for success is formulated. Then, of course, that entrepreneur gets up off the couch, does the stretches and gets to work. It’s personal, each and every day, even if just business. Everyone loves a success story - your social media shares can best tell this tale, day by day.
4 // Work for money. Work passionately. BUT share on social media with passion and generosity. Try this:
