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Personal Branding: 6 Things That are Killing Your Business Image

Angel Quintana April 9, 2014

6 THINGS THAT ARE KILLING YOUR BUSINESS IMAGE

Article by Marlo Wright  
Photo Credit: Pinterest 
Magazine: Issue #11

Personal Branding and Brand Image

Personal Branding and Brand Image

Just because you are a grassroots company doesn't mean you have to look like one. With all the affordable applications available for marketing, branding and publicity, there is really no excuse for any small business to look like one. 

Often times, we lie to ourselves, take shortcuts, misallocate funds, in efforts to make the most out of what we have. Taking shortcuts can be detrimental to your branding.

Here are examples of things killing your business image:

  • Free business cards - the floppy texture is unappealing and screams novice
     
  • Professional email  - the world of free is appealing, but professional email addresses are so cheap, it's worth the investment. 
     
  • A phone line for business - you can easily get a free phone number to distinguish business from personal calls, so you don't answer like your mom or bestie is calling.
     
  • No elevator pitch-  articulate, and be courteous. Give enough for them to want more.
     
  • Confidence - no one knows you just started your business. 
     
  • Professional Attire - Please dress accordingly - regardless of what of your industry. Just as much, an unkempt presence is as undesirable. 

Don't know where to begin? Ask! Asking professionals that have already done it in your industry is a great way to get the creative juices flowing. They may approach things differently, but can be a resource to get you pointed in the right direction! 

Research! As the business owner, it is imperative and your responsibility. Remember most new small business owners have more time than capital. 

“50

Read! The most important part of business is continual learning! Reading, listening to topics, watching documentaries. 

Being in business is challenging and full of unforgettable experiences that will make or break you. As a grassroots business owner, you have so much freedom to test the waters and defining greatness for your company. Enjoy the ride!

MORE RAD IDEAS:
Projecting the Culture of Your Brand
Projecting the Culture of Your Brand
Entrepreneurship: Bridging the Gap Between Business and Art
Entrepreneurship: Bridging the Gap Between Business and Art
Tres Branifique! Building a Brand Heritage
Tres Branifique! Building a Brand Heritage
4 Designer Myths That Keep You From Discovering Your Design Voice
4 Designer Myths That Keep You From Discovering Your Design Voice
Let's Get Uncomfortable, Embrace Change & Become a Business Trendsetter®
Let's Get Uncomfortable, Embrace Change & Become a Business Trendsetter®
Individuality, the Cornerstone to Branding Your Purpose
Individuality, the Cornerstone to Branding Your Purpose
How to Build a Brand Without Stressing Out
How to Build a Brand Without Stressing Out
How to Find a Niche when Starting a Holistic Brand
How to Find a Niche when Starting a Holistic Brand

ABOUT ANGEL

Angel Quintana

Angel Quintana is the founder of Holistic Fashionista, an alchemical herbalist and mystery school teacher based in Saint Petersburg, Florida. She's incredibly passionate about the alchemical process known as The Great Work and helping others evolve "the archetypes" found in their inner world, so they can confidently answer the questions: WHO AM I and WHY AM I HERE. Learn more about Angel's work at www.theoccultchateau.com


DISCLAIMER

The information on this website is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation.

InOrigami Award, Brand Building TagsMarlo Wright, Personal Branding, Issue#11
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Holistic Fashionista

HELLO, I'M ANGEL

I created Holistic Fashionista in 2012 to share my gnosis on herbal alchemy, the process of individuation, and how to navigate through life transitions with a Hermetic philosophy called The Great Work. It is truly my honor to share what I've uncovered through the hundreds of books I've read, my own healing journey, and good old fashioned trial and error. I am an herbalist by trade and teacher of the mysteries who just so happens to have been a fashion designer in a past life. Grateful to have you here!

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