7 STEPS TO A PURPOSEFUL & PROFITABLE
BRAND IN THE NEW YEAR
Purposeful & Profitable Brand
Article by Yetunde Taiwo
Photo Credit: Dasha & Mari
Magazine: Issue #20
It’s official we have stepped into the era of total SELF PROMOTION. These 7-steps help you get clear on what your value offer is to others. Realize that your AUTHENTICITY is what will make you stand out.
1| IDENTIFY YOUR PURPOSE
Purpose is almost always about others. There are many ways to identify your purpose. I find that it usually comes from one of these 4 experiences: Passion, Pain, Promise or Opportunity. Once you have zoned in on your purpose, you should identify who would value it and how to reach them etc.
2| TAKE YOUR BEST SHOT
Image goes a long way in making a first impression. Invest in a professional shoot. A good shoot with a good photographer will be able to capture the real you that expresses your purpose. Your image includes all visual collateral that will be a part of your brand image.
3| CREATE YOUR IMAGE REP. A.K.A. LOGO
Nike did it best. Their representative is the all too famous swoosh. Your logo is your representative in the brand world. If you pay $5 for a logo, you’ll get a $5 worthy logo. Invest in a customized design that speaks to the value you offer and the audience you are targeting. Invest in your representative.
4| CONTENT
Your verbiage is an integral part of this process. Be clear and direct about the value you offer. Understand what emotional triggers your value taps into, develop your biography, website content, advertising copy with that in mind. Be clear, concise and engaging.
5| MARKET AND PUBLICIZE THE VALUE YOU OFFER
When you’re convincing your friends to go out with you, or telling them how awesome your new shampoo or hair stylist is, that is well under marketing and pr. You already have years of practice doing this. Now you have to do it consciously. Pick 2 main platforms and build relationships where you can share why your purpose is valuable to them.
6| SOCIALIZE AND MEET THE WORLD WHERE THEY ARE
Now more than any ever in our history, you literarily have access to the world. That power that social media has offers must be viewed as an opportunity. You can reach the lives of many people with how you can make their lives better. Build friendships across the world and capitalize on the power of social media to share your purpose.
7| MONETIZE YOUR VALUE
Your purpose can create financial freedom for you and your family. You have to make a commitment to it and put in the work required to generate revenue with a personal brand (writing, speaking, motivating, selling information products etc). Always remember your why. WHY DO YOU HELP OTHERS?
Your brand will evolve overtime, and possibly your purpose. Keep learning and connecting to how you can be of benefit to others.
