Article by Sherry Mirshahi-Totten
Philosophy of People
Magazine: Issue #18
You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand. Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility. Learn the top secrets of three of the best influencers below.
Beyonce
Here’s what Beyonce does so well: she knows how to capture the mind and heart of her audience. She released a documentary where she candidly discusses her miscarriage, her love for music and even her marriage. She keeps an active page on the social media site, Tumblr, where she shares private family pictures. She creates songs that are empowering and moving. She aligns herself with other powerful people (including the President himself and Oprah). She knows how to capture her audience through her words and actions.
Kim Kardashian
No matter what you think of Kim or her decisions, one thing is certain: She is very clear on her personal brand and lives it consistently. She’s known for her flawless makeup so she discusses products she loves during interviews and she shares makeup tips. She started her own makeup line (along with her sisters). She knows that many see her as attractive so she wears clothing that accentuates her body. She takes sexy pictures of herself and shares them freely on social media.
