In this content-centric era, how does one grow their personal brand on the Gram?
The short answer - be authentic, do what you love and take pictures.
Just that simple.
Instagram is a social media platform that connects likeminded individuals and brands, if your true to what you love, it is easy to connect with others in your tribe. As a business owner, you can use Instagram to show the authentic value of your personal brand through images, video and captions that speak to your audience. For years I overthought the strategy I needed to implement into my feed, but with trial, error, and Holistic Fashionista classes comes wisdom.
Which brings me back to - be authentic, do what you love and take pictures.
Let’s call this exercise ‘Self Portrait Photography with Purpose’, a must try for introverts and creatives. By taking others out of the equation you are able to be yourself, in creative settings that showcase your talents and brand story. Running a business reveals many sides of ourselves, this practice is meant to assist you in capturing moments that communicate your essence so that your able to confidently promote yourself to the world.
Work through the below 5 steps and see what you come up with. No worries, it’s going to be great, because it’s going to be unique to your energy and expertise. The goal is to walk away from this project with at least a series of 3 photos of you in a setting you enjoy, doing something you love, that your excited enough about you want to post it to your IG feed. I encourage you to show your face, but if that feels overwhelming, think of a clever way to style a shot that makes you feel wonderful. Don’t overthink this – that’s why there are only 5 steps, it’s short sweet and to the shot. . . Go for it!