WHY YOU SHOULD CELEBRATE WHEN PROSPECTS UNSUBSCRIBE
Article by Angel Quintana
Photo Credit: Dasha & Mari
Celebrate when Prospects Unsubscribe
I’ve been getting lots of questions from clients and Club Members about what to do when you get a lot of people unsubscribing to your newsletter, membership site, Facebook group, etc… and I wanted to nip it in the bud.
When people opt-out or cancel any subscriptions, celebrate. When you worry about those people who no longer want to hear from you— you are simply wasting precious time. The real problem you should be dealing with is attracting new leads and getting in front of those who would happily take their place. Do you have an automated strategy for that? If not, you should.
In fact, I’m going to suggest you start emailing more often, sharing more rad ideas in your group, and maybe even up your prices for your Membership site so you can find out who's really a HOT LEAD. There are a zillion new leads out there who would happily take their place — why furrow your brow and get wrinkly for those people who don’t matter?
Remember this: when you worry about who doesn’t like you or no longer wants to hear from you, learn from you, or buy your stuff, think of it as a blessing. It’s the push you need to get marketing and in front of NEW leads, which should be your primary job 7 days a week.
Check out this FB post that I did yesterday - Business Tip of the Day
Learn more about our Pro level Club Membership and start advertising to find those new leads. We’re here to help, when you’re ready to get serious.
Now… go celebrate!
ABOUT the FOUNDER
Angel Quintana builds holistic brands. She is the CEO and Founder of Holistic Fashionista, a marketing and consulting agency for holistic leaders looking to start and grow designer businesses. Acclaimed for her renowned Signature System©mentoring programs, Angel helps over-achievers launch strategic sales funnels to sell high-end, holistic products. Her non-traditional consulting style focuses on asking hard questions and listening attentively to clients in order to: write compelling sales copy, creative problem solve, launch killer marketing plans, and attract their Kismet Clients™.
While her tattooed exterior shows her creative tough side, it is her thoughtful approach to brand building that has won her thousands of raving fans. She is also the author of Funnel Foreplay, the little black playbook of sales strategies for a new generation of internet marketers who celebrate the art of business-to-consumer relationships without jumping into bed with cold leads. To learn more about Angel, visit www.AngelQuintana.com.
