THE MAJORITY RULES:
JOINING A COMMUNITY OF INFLUENCERS
Issue #22: Letter from the Editor
CEO/Founder: Angel Quintana
Photo: Dasha & Mari
Photography by: Dasha & Mari
We might live in a culture where "the majority rules", but with the power of global collaboration, it's not impossible to achieve the impossible, even when you're just starting out. Thanks to the Internet, finding like-minded people is fairly simple if you know where to look; and before you can down that shot of wheatgrass, you're now a part of a community.
When you have enough people working together for a common cause, the influencers in that community help to shape trends and adhere change-- global change. I think I speak for our tribe when I say,
"we've always been passionate about bringing holistic solutions to everyday problems, so we can feel better, look better, find passion in our work, make more money, and discover true love."
We refer to these change makers and trendsetters as "Influencers". In The Club, we are proud to give these creative geniuses a platform to shine, for without their brilliance in the world, we still might be unaware of the harmful effects of GMO's , what carrageenan is and how it relates to heart disease, or what heavy metal toxicity has to do with cancer.
They are also the individuals who take a stand for what they believe in, regardless of harsh critics or how ridiculously cruel Internet Trolls can be. Instead of wasting precious time wallowing in a cold pool of "poor me", they spread beauty, creativity, artistry, and positivity into the ether. They know life is one big ball of energy and that everyone is either contributing to the problem or being a part of a solution. Whichever side you stand on today, we want you to know we're in this together. Let's make the best of it!
Fortunately, the Internet has made it possible to find subcultures (even, sub-niches) to help spread energetic goodness across the globe and gain recognition from our long lost friends (better known as Kismet Clients™)-- so we can show others what is possible in their life and to never give up hope. Influence isn’t peer pressure, hard-selling, or manipulation dogma; it’s quite the contrary and it should never be abused. To us, we know it’s about empowerment, individuality, and raising the bar to be better than we were yesterday. And just like Bob Marley used to say, "One Love... Let's get together and feel alright."
ABOUT the FOUNDER
Angel Quintana builds holistic brands. She is the CEO and Founder of Holistic Fashionista, a marketing and consulting agency for holistic leaders looking to start and grow designer businesses. Acclaimed for her renowned Signature System©mentoring programs, Angel helps over-achievers launch strategic sales funnels to sell high-end, holistic products. Her non-traditional consulting style focuses on asking hard questions and listening attentively to clients in order to: write compelling sales copy, creative problem solve, launch killer marketing plans, and attract their Kismet Clients™.
While her tattooed exterior shows her creative tough side, it is her thoughtful approach to brand building that has won her thousands of raving fans. She is also the author of Funnel Foreplay, the little black playbook of sales strategies for a new generation of internet marketers who celebrate the art of business-to-consumer relationships without jumping into bed with cold leads. To learn more about Angel, visit www.AngelQuintana.com.