Ways to Market in Facebook Groups
3 WAYS TO MARKET IN FACEBOOK GROUPS
Article by Elizabeth Kelsey Bradley
Photo Credit: Dasha & Mari
Magazine: Issue #26
Many of my clients tell me about their constant frustration with Facebook. If you don’t know already, Fanpage owners have had a rough time getting more of their Fans to see their posts. Facebook is a business, and it decided one day to monetize even more by ushering Fanpage owners into paying to have more of their fans see posts.
Frustrating, indeed.
The good news? Even if you aren’t too happy with Facebook right now, you can still take advantage of this tremendous social media platform by using Facebook groups and doing that thing that helps build your business: building relationships with your Ideal Clients.
Here are my top three tips to help you use Facebook Groups to market your business in a non-sleazy, holistic way!
Pick Highly Targeted Groups
One of the key factors in marketing is always to niche down and get specific about what your services are, and who they are meant to serve. This same principle applies to everything in your business, including marketing in Facebook groups.
Make sure that the groups you choose to join actually have your Ideal Clients in them! If not, you are wasting your time. Remember that as awesome as it can be to network with your peers, your business is built on getting new clients who don’t have the knowledge or skills you have, and they aren’t going to necessarily be in the same groups as your peers.
For example, if you’re a health coach, using groups that have fellow Health Coaches in them isn’t targeted. That group is where others in your industry hang out. Instead, find groups that have men or women who are trying to lose weight or eat healthier, depending on what problem you help your clients solve.
Introduce Yourself!
I know this isn’t rocket science, but introducing yourself is important for you to be seen in the groups you have chosen to join. Most group members rarely make an appearance. You want to be a thought leader in your chosen groups. You want to be seen, and stand out.
Make sure you introduce yourself as soon as you join, and in your introduction, mention what you do for work, and how you help your clients, as well as who your Ideal Client is.
ENGAGE
The key to success in Facebook groups is consistent engagement. By engaging. By adding high value content. By not spamming. By being helpful and consistent.
If you follow these top Facebook marketing tips, you’re not only going to get more clients, you’re going to make some incredible friendships. I truly believe Facebook groups are the best way to find and interact with your Ideal Clients, regardless of what industry you’re in.
