It's 4:57am, Friday morning and I'll be honest-- it's be a tough week. Over the past 7 days I have been on a serious revamping extravaganza in my business, letting go of what no longer serves me and getting really clear about where to go from here. Running a business, being in the social media eye, and speaking on stage has taught me about what I truly want and what I definitely don't need more of. It's time to start cutting out the pieces and creating a future that has makes my heart sing.
Last Sunday I made an announcement that I will no longer be offering one on one coaching services effective August 1st, this includes my little baby called Signature System. This program has showed me so much about the clients I serve, which in turn has taught me loads about myself. Just last month, one of my clients coined me a Business Therapist and that got me thinking about my work in an entirely new light. Signature System is sorta like a therapy session; I even find myself putting my heels on the desk as I listen attentively to my client share her greatest strengths and struggles. I see her beauty and I also feel her pain. I'm sure this is a skill a licensed therapist must master; something I clearly do NOT have credentials in (nor have mastered for that matter) and that may just be where I fall flat.
I realize how overly invested I become in my clients business and want nothing more than to remove the pain that exists in their brand's foundation; provide tools that will help them succeed with the hopes that once Signature System has been achieved they will continue their journey towards building their online empire. But that's not always the case. People give up on their business or move on to the next bright shiny object. For me, that's a bit heartbreaking considering I just put a piece of my soul into that work. I suppose that is why Signature System has been a wild success. Touche´.
While I feel confident letting go of a coaching program that has been the heart and soul of what I do as an online business consultant, the time has come that I distance myself from one on one sessions so I can let go of the heartbreak. Having launched The Willow House of Design just a few weeks ago, a design+marketing house offering virtual courses; this business model comes with a very different kind of investment-- equally challenging, but very different nonetheless.
I pride myself in being a techie backend kinda gal and I know developers already know the anguish that lives behind the code; it can be painfully frustrating and time consuming! One semicolon out of place and the whole thing doesn't function properly. Talk about pulling out your hair-- but I'll take dealing with software and hardware problems over dealing with people's ego any ole day.
As I untangled some bugs in my new membership site at The Willow, you get to know what people are made of-- myself included. Even though I come with a steel tongue with close friends and immediate family, I surprise myself at how professional I am in situations where others simply are not. I'll pat myself on the back for that one, but that doesn't mean there isn't residual dust-off that need happens behind the scenes in order to keep my sanity. I do get hurt and maybe that's the problem with being a woman in business-- those little buggers called feelings. People can be nasty.