“it's for sure not the time to promote events you have going on...”
A 30 second elevator pitch is a brief introduction about you and your business. It should make people want to know more about your services/products.
It's not about promotion… but it is! There's a way to promote what you're doing without appearing as such. People will forget the first thing you said if you say too much. Struggling to stay within in 30seconds means you haven't put much thought on how to be concise in talking about your business. Business is short sound bites that attract attention.
Once you've considered all these things, and developed your pitch it's time to PRACTICE!!!!! Time yourself. Practice in the mirror, with expression, inflection in your voice, and gestures you make.
If there are multiple things you do, sometimes it can make you sound flighty -- not that there are many people doing multiple things i.e. Richard Branson, but it’s best to use terms like conglomerate, corporation, company etc to talk about the depth of what you do.
It's for sure not the time to promote events you have going on. Imagine if you bumped into a potential investor, and just before you got on the elevator they asked what you do… but are on their way to a meeting. What would you say?
Could you captivate them so when the doors open, they hand you a card and say, I want to hear more, call my assistant. Setup a meeting! Confidence or lack there of, can make or ...read more