Attract New Customers to Your Holistic Brand
HOW TO ATTRACT NEW CUSTOMERS TO YOUR HOLISTIC BRAND
Article: Angel Quintana
Photo: Rose Jane
We are both entrepreneurs and let's face it, we're in business to make money. Without customers and clients, there is no money to be made and without any money there is really no business. Whether you think the market is saturated or you just aren't getting enough traffic to your website, you must always be looking to attract new customers to keep your pipeline full. This goes for seasoned entrepreneurs and new holistic businesses who are just getting started.
Attracting new customers starts with knowing who you ideal customer is, or what we like to refer to as your Kismet Clientele™. If you know who they are, then you just might be able to figure out where they are hanging out--online.
Attract New Customers with Facebook:
With 1.34 billion people on Facebook, it's probably safe to say your ideal customer is hanging out there. They might have joined some Facebook groups or perhaps they are ranting in the newsfeed, whatever they are doing, they are looking to be distracted and entertained. I think it's safe to say, marketing your holistic business on Facebook is a good idea.
Using the newsfeed as a tool to drive traffic back to your site is a great way to get new customers to discover who you are and what you do. However, if all you have is a couple hundred friends and few thousand fans on your Facebook fan page, it might be difficult to bring in new customers without advertising.
Facebook advertising is becoming more and more popular to driving new customers to your landing page and/or website, but why not take it a step further. You might already be sharing valuable content on your website, why continue to share your blog posts all over the web and cookie your visitors with a pixel. Why?
Retargeting advertising is one of the best forms of advertising with a great ROI. The way it works is to place a small "cookie" or piece of javascript code onto the footer of your website. Once you have placed the cookie on your site, this allows visitors to be tracked. Once you have tracked your traffic you may now start an advertising campaign to target the visitors who have already visited your site. Why is this important?
People who have already heard of you (or in this case, visited your website) are more inclined to visit again and are far more likely to buy from you than someone who have never heard of you. Facebook retargeting advertising become a valuable resource to finding new customers or convert old browsers into paying clients. Win win!
Attract New Customers with High-Traffic Blogs:
You and I both know blogs are a hot commodity when growing a business. This would include blogs you have written and shared and blogs that you frequently visit for inspiration. Finding blogs that share your target audience is one of the best kept secrets to internet marketing.
With domain specific advertising, you are able to targeting blogs and high traffic websites and have your advertisements show up. Think of how many new customers you could attract from your advertisement being displayed on the Huffington Post, Refinery 29, and even Fitness Magazine! There are a zillion of website that display advertisements, there is absolutely no reason why one of those ads couldn't be yours.
Take a moment to hop on over to Bloglovin and write down 50 blogs (have have advertisements on them) that you believe your ideal customer is hanging out. Set-up an advertising campaign and target those specific websites. You'll have new customers and more traffic in no time!
Attract New Customers with Authority Sites:
Authority sites are a huge asset to any entrepreneur because authority sites provide instant information and expertise that is essential to any internet browser. Each day all of us spend time "Googling" questions and phrases into that tiny box hoping to find a solution to our problems. Turns out, your ideal customer is doing the exact same thing.
While your website may not come up on the first page of Google search results yet, that doesn't mean it never will or that it's the end of the road for you. In fact, most authority sites have advertisements on their website because their main source of revenue is affiliate marketing and to monetize their information with (you got it) advertising.
Having your advertisement show up on an authority site (which is really just a high traffic niche website) that fits your ideal customer profile is a win situation for attracting new customers. Start by making a list of all the authority sites you believe your ideal customers is browsing and target these sites in your advertising efforts. The best way to discover these sites is to hop on over to Google, type in the keywords search you believe your audience is typing and click on all the results on the first page results. Write down the url for each website that has advertising and you believe is an authority sites.
Remember, authority sites are the websites that provide value-- not just some gimmicky website that is trying to sell you something.
Attracting new customers is as easy as putting together an advertising campaign that targets the past visitors, Facebook folks, and internet browsers who are searching for solutions to their problems. If you need help setting up your advertising web-based and retargeting Facebook advertising campaigns, please looking into joining The Club.