I think of business as an art, and regularly refer to my work with Signature System: the Art of Business. That is because I don't do business the old-fashioned way. I'm not an old Hollywood socialite and I'm not a man.
The kind of change I seek to change in the world is to shake up the norm, disrupt the old (and tired) rules of running a business, which usually states "be professional" "be positive" and "don't burn any bridges."
And while I am not going to totally disagree that those qualities shouldn't be present, when it comes to modern day personal branding, you need only to be yourself. The good. The bad. and The ugly.
When I think about women in history like Talitha Getty, a 1960's Dutch actress and socialite who died of a heroin overdose; she was a style icon and will go down in history. She dressed in boho clothing (see the Bahar Collection) and was married to John Paul Getty. But here's the deal, no one is perfect and we don't judge her for doing drugs! We appreciate her for the beauty she brought into the world of fashion. We all have our problems and it's okay to be who you are. The ones who love you will love you that much more if you get comfortable in your own skin, and the ones that judge will sway with the times and blow away like the wind.